Privacy policy

Last updated 3 October 2026

Loop and Link is made by Literary Genius Academy, LLC. Children use it, so it is built to collect as little as it possibly can. This policy describes how the app works today. If that changes, this page changes first and the date above is updated.

The short version

• You can use the free level with no account at all. Then nothing about you or your child leaves your device.
• If you create an account, it belongs to you, the parent. We store your email address, the first name or nickname you give each child, and which lessons each child has finished.
• We never ask a child for anything. Children do not sign in, type an email, or create an account.
• No ads in the app, no third-party analytics or tracking scripts, and we never sell anyone's information. The one thing we share: when a parent creates an account or buys, we tell Meta it happened, with a scrambled copy of their email, so we can measure our Facebook and Instagram ads. You can switch that off (see Measuring our ads).
• You can delete a child's data, or your whole account, yourself at any time from the account page.

Using Loop and Link without an account

Without an account, your child's stars, finished lessons, and the finger-drawing setting are saved in your browser's local storage on the device you are using. They are not sent to us. Clearing your browser's site data for loopandlink.app erases them, and so does Reset all progress in the app's settings.

What we store when you create an account

Accounts are optional. They exist so progress survives a cleared browser and follows your child to another device. When you sign in, we store:

• About you: your email address, which is also how you sign in. We email you a one-time sign-in code, so there is no password to store.
• About each child you add: the display name you choose. We ask for a first name or a nickname and nothing else — no surname, birthday, age, school, photo, or location.
• Progress: for each child, which lessons they have finished, how many stars they earned, their best score, and when. We do not store the drawings themselves.
• Sign-in records: our database provider keeps a log of sign-ins, including the IP address and browser, to protect accounts from misuse.

On the device itself, the app also remembers which child is using it and keeps a short queue of progress that has not reached the server yet, so nothing is lost while you are offline.

Purchases

Purchases are processed by Stripe. You give your payment details to Stripe directly, on Stripe's own page, and we never see or store your card number. From Stripe we keep a record that your account has purchased, along with Stripe's reference numbers for that customer and payment, so we can confirm access and handle refunds. Stripe keeps its own records of the payment, as payment processors are required to do; those are covered by Stripe's privacy policy.

How we use it

Only to run the app for you: to sign you in, to save and sync your children's progress, to unlock what you have paid for, and to answer you when you write to us. We do not show advertising, we do not build profiles of children, and we do not send marketing email. The only advertising-related use is the purchase report to Meta described below. The only emails you get from us are the sign-in codes you ask for, a receipt from Stripe if you buy, and replies to your messages.

Who else handles it

We do not sell or rent personal information. A few companies run parts of the service for us, and each one handles data only to provide that service:

• Supabase hosts our database and sign-in, on servers in the United States. Your account, your children's names, and their progress are stored there.
• Vercel hosts the website and keeps standard server logs of requests, including IP addresses, for security and operations.
• Stripe processes payments, as described above, and emails your receipt.
• Resend delivers sign-in codes to your email address. It receives your address and the message itself, and nothing about your children.
• Meta (Facebook and Instagram) receives a report when a parent creates an account or buys, unless they opt out, as described under Measuring our ads.

That is the complete list. The app's typefaces are served from loopandlink.app itself, so a child's tablet makes no requests to font services, analytics companies, or anyone else.

We would also disclose information if the law required it.

Measuring our ads

We advertise Loop and Link to parents on Facebook and Instagram. To learn which ads work, our server (not your browser) tells Meta about two moments: when you create an account, and when you buy. Each report sends:

• which of those two things happened, and for a purchase, the price;
• a scrambled, one-way hash of your email address, which Meta uses to match it to people who saw our ads;
• if you arrived by tapping one of our ads, the click code Meta added to that link. Our home and pricing pages save that code on your device, without loading any Meta script.

Meta does not receive your email itself, your name, your children's names, their progress, or anything else. Nothing is sent when you just visit, nothing is sent from the app your child uses, and nothing about any child is ever sent to Meta. Meta's own use of what it receives is covered by Meta's privacy policy.

To opt out, tick Don't share with Meta on the sign-in form when you first sign up, or later switch on Don't share my purchases with Meta on the account page before you buy. Either one stops both reports. If your browser sends the Global Privacy Control signal, we treat that as an opt-out automatically. If you have already bought and want us to ask Meta to delete a report, email support@loopandlink.app.

What we never do

• No ads inside the app, and no advertising SDKs or Meta Pixel anywhere on the site.
• No third-party analytics or tracking scripts.
• No selling or renting of personal information, and no sharing beyond the account and purchase reports to Meta described above, which you can switch off.
• No behavioural profiling of children.
• No social media integrations or share buttons that report back.

Children's privacy and COPPA

Loop and Link is meant for children, and it is designed so that children are never asked for personal information. Only a parent can create an account, and only by signing in with the parent's own email address. The parent decides whether to add a child and what to call them, and a first name or nickname is all we ask for. Before a child is added, the account page tells the parent what will be saved and why, and the parent must confirm they are the child's parent or legal guardian and agree. We record when that consent was given, and a child cannot be added without it. We never make a child's use of the app depend on giving us more information than it needs to work.

Like every website, our hosting and database providers see the IP address of the device making each request, including a child's tablet. We use that only to deliver the app, keep it secure, and prevent abuse. It is never used to identify, contact, track, or advertise to anyone. The purchase report to Meta comes from our server, is about the parent's purchase only, and never includes anything about a child.

As a parent you can, at any time:

• Review what we hold about your children. The account page lists every child on your account, and the app shows their progress.
• Delete a child's data. On the account page, choose Remove next to their name. Their profile and every star they earned are deleted from our servers immediately and permanently.
• Delete everything with Delete my account on the account page — your account, every child, and all progress, at once.
• Stop further collection by removing the child or signing out. The free level keeps working without an account.
• Ask us to review, correct, or delete anything by emailing support@loopandlink.app.

How long we keep it

We keep your account, your children's names, and their progress only while the account is in use, because that is what lets your child pick up where they left off. We need nothing about your children for any other purpose.

• Removing a child deletes their name and progress at once.
• Accounts unused for two years are deleted automatically. An account counts as used whenever you sign in, the app is opened while you are signed in, or a child on the account finishes a lesson. The check runs every day.
• Asking us to delete your account is covered below.

When an account is deleted, for any of these reasons, everything attached to it goes with it: your email, every child, all their progress, and our record of your purchase. Stripe keeps its own record of the payment for as long as financial and tax law requires.

Deleting your account

Sign in, open the account page, and choose Delete my account. After you confirm by typing your email address, your account, every child on it, all of their progress, and our record of your purchase are deleted from our servers immediately, and the copy on that device is erased too. Deleting an account does not refund a purchase, so if you want a refund, ask for it first.

If you would rather we did it, email support@loopandlink.app from the address you sign in with. We delete everything within 30 days — usually much sooner — and confirm by email when it is done.

Security

The site is served only over HTTPS. Every table in our database is protected by row-level security, so a signed-in parent can reach their own account and children and nobody else's. Purchase records can be written only by our payment system, never from a browser. Data saved on your device is subject to the security of that device.

Changes

If this policy changes materially, the date at the top changes and the new version is posted here before the change takes effect. If we ever want to collect more about children, or use what we hold in a new way, we will email you first and ask for your consent. Nothing changes for your child until you give it.

Contact

Loop and Link is operated by:

Literary Genius Academy, LLC
3209 New York Ave.
McKinney, TX 75070
Phone: (719) 671-4129
Email: support@loopandlink.app

Questions about privacy, or about your children's information, can go to any of these. See the support page for response times.